Tuesday, March 12, 2013

Michigan Authors Present Free Customer Service and Sales ...

TROY ? Lori Jo Vest of LJV?Consulting LLC and Marilyn Suttle, Michigan-based authors of the book ?Who?s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,? have built an extensive bank of free customer service and business podcasts for use by businesses, associations and other service-minded organizations.

The series resides at http://www.whosyourgladys.com/podcast.html. The podcasts feature best-selling authors, customer service experts and thought leaders in a variety of business categories.?

?We?ve been fortunate that so many celebrated business experts have been willing to share their wisdom so freely,? noted Vest. ?The podcasts are filled with valuable tips and strategies that business can put into place immediately. They provide an excellent way to keep everyone?s attention on what it takes to increase profits ? exceptional service which brings repeat business.?

Added in February, the newest podcast features Jon DiJulius, best-selling author and successful entrepreneur. DiJulius?owns two businesses, John Robert?s Spa, a chain of upscale Cleveland locations named one of the top 20 salons in America and The DiJulius Group, a consulting firm focused on changing the world by creating a customer service revolution.

Vest and Suttle?partner to offer a variety of success-building keynotes, customer service model development, custom workshops and one-on-one coaching to companies in a variety of industries. Their book, ?Who?s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,? was published by the American Management Association?s publishing division, AMACOM/New York and is sold around the world. You can visit the website and blog for their customer service work at www.whosyourgladys.com.

Source: http://detroit.cbslocal.com/2013/03/12/michigan-authors-present-free-customer-service-and-sales-podcasts/

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AT&T to start selling BlackBerry Z10 devices on March 22

TORONTO (Reuters) - AT&T Inc will start selling the highly anticipated BlackBerry Z10 touchscreen smartphone in the United States on March 22, the company said on Monday, sending BlackBerry shares more than 10 percent higher.

BlackBerry , formerly known as Research In Motion, is hoping the new devices, already on sale in Canada, Britain and more than 20 other countries, will help it win back market share in the United States, which was once a stronghold for the smartphone industry pioneer.

The U.S. launch of the new devices has been delayed due to a longer carrier-testing phase in the country. AT&T said pre-sales of the devices will begin on Tuesday, March 12.

BlackBerry says sales of its new smartphone have been outpacing its expectations so far, but investors are keen to see how it fares in the United States. The company has lost U.S. market share rapidly to Apple Inc's iPhone and a slew of devices powered by Google's Android operating system.

As expected, AT&T said it would sell the devices for $199.99 with a two-year contract. T-Mobile USA said on Friday it planned to start selling the BlackBerry Z10 to its business customers in the United States on Monday.

Verizon Inc , the biggest U.S. wireless carrier, has yet to say when it will start selling the Z10. The Z10 and the soon to be launched Q10, which will come with BlackBerry's traditional physical keyboard, are powered by the new BlackBerry 10, or BB10 operating system.

"We believe the Street is pricing in such a weak fiscal 2014 that BB10 does not need to be an outstanding success to surprise," Scotiabank analyst Gus Papageorgiou said in a note to clients on Monday.

Papageorgiou, who has a "sector outperform" rating on the stock, said he expects the company sold about 1 million BlackBerry 10 devices in the quarter ended March 2.

"Gross margins should begin to move higher as more Z10s enter the mix," he said. "Next quarter will be the true test as BB10 launches in the U.S."

BlackBerry shares were up more than 10 percent at $14.37 in mid-morning Nasdaq trading on Monday, while its Toronto-listed stock rose by a similar margin to C$14.78.

(Reporting by Euan Rocha; Editing by Lisa Von Ahn; and Peter Galloway)

Source: http://news.yahoo.com/t-start-selling-blackberry-z10-devices-march-22-142542342--finance.html

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Ozone layer above North Pole expected to recover by end of century

Mar. 11, 2013 ? Good news for the ozone layer above the Arctic. The Montreal Protocol is showing effects: according to recent measurements, the ozone layer over the North Pole should recover by the end of the century. This is one of the main findings of the EU project RECONCILE, which was completed in February 2013. Scientists from J?lich and their colleagues from 35 research institutions and universities in 14 countries spent four years investigating the chemical process of ozone depletion. Their findings verified once again that chlorine compounds are indeed responsible for this. The scientists used the new insights to improve existing climate models. These models facilitate more reliable predictions on how the ozone layer will develop in future and on the possible consequences of climate change for the stratosphere.

"Even if the ozone layer recovers, climate change could alter the underlying conditions. This is yet another reason to reduce greenhouse gas emissions and stop climate change," emphasizes environmental chemist Dr. Marc von Hobe from Forschungszentrum J?lich, which coordinated RECONCILE. Climate change could alter the temperature, circulation patterns and chemical composition in the stratosphere. This also influences the ozone layer, which in turn has a bearing on temperature. Furthermore, possible ventures to mitigate climate change could have a negative impact on the ozone layer. One example is the so-called Geoengineering. The term describes the use of technological means to intervene in the geochemical or biogeochemical processes of Earth.

In the Montreal Protocol, signed in 1987, more than 190 countries vowed to reduce the emission of chlorine containing chemicals such as chlorofluorocarbons (CFCs). A study published around six years ago indirectly called into question the role of CFCs and the Protocol. "In the project, we successfully answered some of the open questions regarding ozone loss, and we demonstrated that besides the destruction caused by chlorine, no additional chemical mechanisms play a decisive role," says Marc von Hobe. Analyses of air samples at the University of East Anglia and the University of Frankfurt as part of the project showed a clear decrease in stratospheric chlorine. Although these compounds remain in the atmosphere longer than previously thought, the scientists expect the ozone layer to recover by the end of the century.

This forecast remains unaffected by incidents such as at the beginning of 2011 when the scientists observed the most severe ozone depletion above the North Pole yet. The decisive factor two years ago was an unusually long Arctic winter. Ozone is only depleted under very cold conditions. During the polar night, the polar vortex develops -- a sort of closed system with very cold air, which warmer air masses from the south cannot penetrate. Polar stratospheric clouds (PSCs) form in this vortex at temperatures below -80 ?C. On their surfaces, a series of chlorine reactions is initiated that ultimately lead to ozone depletion. The longer the very cold conditions last, the more ozone is destroyed. Only when the polar vortex breaks down in spring can the ozone layer recover.

When they investigated these processes in more detail, the RECONCILE researchers unearthed a number of surprises. For example, scientists from J?lich showed that surface reactions also occur very efficiently on liquid aerosols in the air. "For chlorine chemistry, the formation of PSCs is not as important as the temperature. Theoretically, the reactions can occur anywhere where it is cold enough and sufficient chlorine is present," explains Tobias Wegner, who wrote a PhD thesis on aerosol particles and chlorine activation at Forschungszentrum J?lich. However, PSCs still play an important role in ozone depletion. Nitrogen compounds, which react with chlorine compounds to stop the ozone depletion process at the end of the winter, are bound in PSC particles and fall downwards due to gravity. Therefore, chlorine reactions can continue right into spring. "The findings of the project have completely altered our understanding of these clouds. We learned that PSCs can form much more rapidly and at higher temperatures than we thought," says Prof. Tom Peter from ETH Zurich.

Scientists from the Max-Planck-Institute for Chemistry, Johannes Gutenberg University Mainz and TU Darmstadt discovered an unexpectedly wide range of particles in their samples. These particles presumably descend from higher stratospheric layers into the polar vortex and contain metals, silicates, black carbon, etc. The origin of these particles is currently being investigated by a group at Mainz as part of the project entitled "In situ experiments on the chemical composition of high-altitude aerosols and clouds in the tropical upper troposphere and lower stratosphere" (EXCATRO), which was awarded an ERC Advanced Grant by the EU.

With regard to another point, the scientists were able to put some of our worries to rest: after the record Arctic winter, there were fears of a dramatic increase in UV radiation in the northern hemisphere. "Although we did find elevated values, they were not nearly as high as would be required to considerably increase the risk of skin cancer," says Marc von Hobe.

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/J9w3zl0cpyk/130311091313.htm

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Internet Marketing Researcher in India | Web Marketing Consultant ...

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Source: http://shwetathakur14.blogspot.com/2013/03/free-directory-submission-sites-list.html

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Monday, March 11, 2013

Avoid Jargon in Copywriting and Earn More: A Case Study ...

In copywriting 101 we learn to avoid jargon, but that doesn?t mean that we apply the knowledge. If you will not listen to your English teacher, maybe you will listen to Google?

Here is proof that jargon can greatly damage your website?s profitability and effectiveness.

What is Jargon?

Jargon is language that ?dresses up? a message with a sense of importance, but has vague meaning. Experts use jargon all the time, until it becomes second nature. To you, your own jargon is crystal clear. But listen to someone else?s jargon to understand what your jargon sounds like to others.

The natural response to jargon is ?huh??

The Jargon Police, A.K.A copywriters

I?ll borrow the command of master copywriter, Robert W. Bly:

Don?t use insider jargon when writing to non-specialists.

Even when writing to specialists in my MBA program, I found that avoiding jargon whenever possible helped my essays stand out from my classmates? jargon-riddled papers, and earned me higher grades.

My professors can understand MBA jargon perfectly well, except that it takes extra effort even for them. Jargon is difficult to understand even to someone who knows it.

Is jargon always bad?

Bly?s article provides some great examples of when to use jargon (if you are a used car salesman or as a kind of secret handshake among industry insiders).

As a rule of thumb, you should use jargon in your copy less often than swear words, i.e. pretty much never.

Here is another well-written article from professional copywriter, Sid Smith: How Too Much Jargon Will Ruin Your Message. Smith points out that your users cannot understand what to you seems so clear, so you should get out of your head, listen to how your ideal clients describe what you do, and borrow your user?s language to describe your solution.

The takeaway? Avoid unnecessary jargon.

Maybe you are thinking, ?yeah, yeah, I get it. No jargon, yada yada yada. Now leave me alone, word nerds.?

That is what my client thought too, but no longer.

A one-word change = 100x result

Often a little tweak, something we normally overlook, makes the biggest impact.

After some keyword research for a client, I recommended that they use the phrase ?sales tax refund? to describe their services. They opted to use the phrase they always used, sales tax recovery, figuring it was close enough, and more technically proper.

How much difference could it make? Besides, most competitors also call it sales tax recovery. They can?t all be wrong?

Well, maybe they can be.

Here are the number of monthly searches for each of the two terms: 170 for ?sales tax recovery? and 5400 for ?sales tax refund.? Whoa.

keyword-research-seo-case-study

[You can do this kind of research right now for free. Search for keyword tool in Google, it will be the first result, and use your free Google account to log in. Check the box for "phrase match" to replicate these results].

Let?s do the math. The simple term?with a mere one-word change?is searched for 31 times more often than the jargon term.

Also, if you notice, the competition for the more popular term is actually lower. More competitors use the ?proper? jargon term too, leaving empty space for competition that uses the term people are actually searching for.

This research suggests that using ?sales tax recovery? instead of ?sales tax refund? will get roughly 100x the results with the same work.

I asked my client the difference between the terms. Is a sales tax refund actually different than recovery? They said the only difference was that ?sales tax recovery? was the proper term. Then I showed them my simple chart.

Although we already sent them a comprehensive keyword report with this data included, sometimes it takes a simple comparison with the simplest possible research to change behavior.

It looks like your English teacher was right. People don?t search for jargon, unless they are experts, in which case they don?t need expert help.

This also illustrates another principle: people don?t care what you do (tax recovery services), they care what is in it for them (tax refunds).

How Jargon Hurts Profits

The refund vs recovery debate concerns one of my client?s high-value, flagship services. A slight edge here means a lot of extra profit in the long-term.

Once a website can convert traffic into revenue, doubling traffic will double revenue. Almost always, doubling revenue more than doubles profit (because your fixed costs remain the same). Jargon not only decreases traffic, but it also decreases conversions, a double whammy.

Okay, so what? Big deal, right? This is just one case and one keyword tweak. Besides, every page will have dozens, even hundreds of keywords.

The point is that applying a few basic copywriting fundamentals to your website?s articles and pages can make a massive difference over time, even if you never do any keyword research at all.

Additionally, ?avoid jargon,? is just one of many advanced copywriting techniques that you can employ to everything you write or speak.

Simple Guidelines for Jargon-free Copy

Learning the principle ?avoid jargon? will not actually prevent you from using jargon, as this case study shows. That is because you need to develop a process for what to do instead, or you will go back to old habits.

Yes, you should use clear and simple language, but the problem is that what is clear and simple to you is not clear and simple to newbies. How do you get around that?

Three things that get in the way of jargon-free copy:

  1. A desire to appear intelligent and professional.
  2. A fear that being different than competitors/peers will make you seem weird in a bad way.
  3. The extreme difficulty of seeing a problem from a beginner?s perspective as an expert (the curse of knowledge).

Now that you understand the problems, you can begin to apply the solutions. I?ll present some simple antidotes.

  1. Apply the George W. Bush communication strategy: use simple language, repeat a clear and simple message, and don?t be afraid to stumble over your words occasionally. Simple, common language inexpertly delivered helps people trust you more than they otherwise would. In other words, highly effective language conceals its own skill, just as great makeup makes you look like you aren?t wearing any.
  2. Listen to your users struggle to explain their problems. Capture their exact words. Use their exact language when describing your solution. Hint: the internet saves verbatim records of the struggle to understand your field on help forums and Q&A sites.
  3. Apply keyword research to uncover the most common terms people use to describe the core problems that you solve with your business.
  4. Use concrete analogies when your subject is complex, abstract or vague. Concrete means you can visualize it. See this article on vivid analogies?for more depth.
  5. Test your messages on newbies and watch for confusion. This is the hardest part, but also the biggest opportunity to stand out. You will be surprised how little actually gets across, but most likely your competitors have no idea how little of their message gets across.

It is natural to drag your feet. Jargon busting requires effort and practice. Yet its difficulty is what makes jargon busting such a great way to stand out online.

I totally understand that you are busy. That is why we are working on article-writing templates that walk you through a proven article-writing process. That is why we focus on simple principles that you can apply any time, even while watching TV. And that is why we offer copywriting services.

Okay, so try these simple jargon-busting techniques for at least a week and see if your awareness of jargon and geek-speak is not enhanced. Do you have any additional jargon-busting techniques you find useful? I would love to hear them in the comment section.

Source: http://falconerwebmarketing.com/avoid-jargon/

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Fierce brawl mars Canada's 10-3 win over Mexico

Canada's Jay Johnson, top left, and Mexico's Eduardo Arredondo fight during the ninth inning of a World Baseball Classic game, Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

Canada's Jay Johnson, top left, and Mexico's Eduardo Arredondo fight during the ninth inning of a World Baseball Classic game, Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

Canada's Tyson Gillies, right and Mexico's Alfredo Aceves fight during the ninth inning of a World Baseball Classic game, Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

Canada's Jay Johnson, right, and Mexico's Eduardo Arredondo fight during the ninth inning of a World Baseball Classic game, Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

Canada's Jay Johnson, bottom right, and Mexico's Eduardo Arredondo fight during the ninth inning of a World Baseball Classic game as teammates try to break them up, Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

Canada manager Ernie Whitt (12) and Mexico manager Rick Renteria greet each other before a World Baseball Classic game on Saturday, March 9, 2013, in Phoenix. (AP Photo/Matt York)

(AP) ? A little bunt single turned this WBC matchup into a World Boxing Classic.

Alfredo Aceves and several players threw nasty punches when a fierce, full-scale brawl broke out in the ninth inning Saturday of Canada's 10-3 romp over Mexico in the World Baseball Classic, a melee that also involved fans and set off skirmishes in the seats.

"Whoever says that we're just here as an extra spring training game or we're just here to say we represented our country and then go home obviously didn't see how intense that game was and what it means to everybody that was involved," Canadian slugger Justin Morneau said.

Multiple fights erupted after Canada's Rene Tosoni was hit in the back by a pitch from Arnold Leon with the score 9-3 at Chase Field, home of the Arizona Diamondbacks. It quickly turned into a wild scene, as chaotic as any on a major league field in recent years.

Even when the fisticuffs ended, Canadian pitching coach Denis Boucher was hit in the face by a full water bottle thrown from the crowd. Canada shortstop Cale Iorg angrily threw the bottle back into the crowd.

Several police officers came onto the field trying to restore order, and there were a few skirmishes in the decidedly pro-Mexico crowd of 19,581. Seven players were ejected after umpires huddled, trying to sort out the frenzy.

Canadian first base coach Larry Walker, a former NL MVP, said he held back Mexico star Adrian Gonzalez during the altercation. The solidly built Walker also tried to restrain Aceves.

"I had a hold of him and I thought I saw Satan in his eyes," Walker said.

There had already been several borderline plays on the bases when things got out of hand. A bunt hit by Chris Robinson heightened the tension ? a WBC tiebreaker relies heavily on runs and the Canadians wanted to score again in the ninth. Third baseman Luis Cruz fielded Robinson's bunt and seemed to tell Leon to hit the next batter.

Managers from both teams blamed the tiebreaking rule that uses run differential to determine what team moves on to the next round.

"It was just simply a misunderstanding," Mexico manager Rick Renteria said. "In a normal setting, a normal professional setting I should say, a 9-3 bunt in that particular fashion would be kind of out of the ordinary."

Right as the game resumed, someone in the crowd hurled a baseball that almost hit Walker in the head.

"That's when I went out to the umpire and I said, 'Another thing comes out, we're going to pull our team off the field," Canadian manager Ernie Whitt said.

The collision of WBC rules and the unwritten rules of the game led to the blowup, Renteria said.

"I think in just in the heat of the moment you lose sight of it," he said, "and maybe that's how it occurred."

Whitt said WBC officials need to look at the tiebreaking rule.

"There's got to be another method other than the scoring runs, running up the score on the opposing team," he said. "No one likes that. That's not the way baseball's supposed to be played. There's professionalism that we're all accustomed to here in North America. And unfortunately teams are knocked out of the tournament because other teams run up the score on them. Unfortunately that's what you have to deal with when you have that type of format."

Morneau, Gonzalez and Joey Votto were among the big-name, high-priced stars playing in the game. The fight was exactly the kind of thing that must have made major league managers and general managers cringe at the thought of one of their players getting hurt in such a fracas.

"There's a point you got to stand up for yourself," said Morneau, a former MVP with the Minnesota Twins. "We got hit for playing the game, and that happens, but at the same time you got to stand up for yourself. You can't just get pushed around."

"Obviously everyone wishes it didn't happen, but it happens in the game sometimes," he said. " I think we have all learned from being in the minor leagues that, especially in low-A ball, high-A ball, those things get real crazy. There's not as much security. It starts to get out of control pretty bad, and I think you learn from that, you learn to keep your head on a swivel."

Aceves was among four Mexican players thrown out ? the angry Boston reliever was tossed to the ground by Philadelphia minor league outfielder Tyson Gillies during the height of the fury, then rushed to rejoin the fray.

"I did it see it on video. I saw it afterward. I saw the altercation, yes," Red Sox manager John Farrell said after Saturday night's exhibition game against Baltimore in Fort Myers, Fla. "I think we all hope our players don't get injured when they go off to a tournament , especially in that type of melee."

As for Aceves, "it looks like he came out of it OK, with the exception of a couple of welts on his head," Farrell said. "We had a message from their trainer that he came out of it OK despite taking a couple of left hooks to the head."

Also ejected were Leon, Oliver Perez and Eduardo Arredondo of Mexico and Tosoni, Pete Orr and Jay Johnson of Canada. A statement from organizers said tape of the incident would be reviewed for possible disciplinary action.

All in all, it was far from the worldwide goodwill that is supposed to accompany this competition, where players exchange team hats with opponents before the start of each game as a sign of sportsmanship.

A day earlier on the same field, Mexico posted an emotional 5-2 over the United States in a game without incident. Canada, meanwhile, absorbed an embarrassing 14-4 loss to Italy.

Mexico finished its Pool D play at 1-2. Canada is 1-1 going into a game Sunday against the United States.

Whitt said he hoped any decision on suspensions would take into account that Mexico has finished its pool play, while Canada has a big game remaining.

Canada scored four times in the first inning, and Mexico cut the lead to 4-3 with two runs in the fourth.

Karim Garcia, Edgar Gonzalez and pinch hitter Sebastian Valle started the inning with singles. Garcia tried to score from second on Valle's single and was thrown out from center field by Gillies.

Robinson, the catcher, held on to the ball in a collision with Garcia down the third-base line. Garcia never did touch the plate.

Gil Velazquez followed with an RBI double and Arrendondo's sacrifice fly cut Canada's lead to one.

Robinson's hard slide into second broke up a potential double play and allowed a run to score in a two-run seventh inning that put the Canadians ahead 7-3.

Morneau, who had four hits and drove in three runs, doubled in a run, then Michael Saunders walked and Robinson was hit in the foot by a pitch. With one out, pinch hitter Jimmy Van Ostrand grounded to second.

But Robinson took the legs out from Velazquez at shortstop to prevent the relay throw and a run scored.

"'We want to play the game hard. We want to play it properly. You get an opportunity to help a team, help your teammates, by breaking up a double play or something, that's something we do," Robinson said.

All that led up to the ninth, with Mexico trailing badly and facing possible elimination despite the big win over the United States.

Robinson bunted because Canada wanted to widen the margin.

Two pitches came close to Tosoni and the next one hit him in the back. He dropped the bat and walked toward the mound.

When the players all rushed onto the field. Some just shoved, other threw wild haymakers. And just when it seemed things would calm down, more skirmishes ensued.

When the bottle was thrown from behind the Canadian dugout, one Canada player had to be restrained from going into the stands.

No player seemed to be hurt.

"I know the bodies kept moving everywhere but there was a lot more people holding people back than there was real action going on," Renteria said, "as is always the case."

As for his team, Whitt said, "You can't hurt Canadians."

___

Follow Bob Baum at www.twitter.com/Thebaumerphx

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-03-10-WBC-Canada-Mexico/id-4b2a3afbe5794a62aea1e0f72c2ee8cc

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Friday, March 8, 2013

Getting the Springtime Buzz on Bees

John Ascher, research scientist, invertebrate zoology, American Museum of Natural History, New York, N.Y.

Julie Mustard, assistant research professor, School of Life Sciences, Arizona State University, Tempe, Az.

Gregory Sutton, postdoctoral research assistant, School of Biological Sciences, University of Bristol, Bristol, England

With warmer weather (hopefully) just around the corner, what can we expect this spring from some of nature's most important pollinators? Plus, new research on the electric fields in flowers and the effect of caffeine on honeybees offers fascinating glimpses into bee behavior.

Source: http://www.npr.org/2013/03/08/173821484/getting-the-springtime-buzz-on-bees?ft=1&f=1007

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